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Many people have come to realize that there is a huge Internet market beyond their local country, often speaking in multilingual tongues. This raises a number of questions, including the one addressed in this article - is it better to house your business on a single.com domain, or is it better to set up a country-specific domain for each country and/or language?

The whole purpose of a domain name is to give what is otherwise a simple numeric entity a recognisable face. This name should, ideally, be directly related to the sites purpose and short and striking enough to be easily remembered.

Realize that once you have started your business or have generated traffic and a profitable number of customers through a domain name, it is sometimes not in the best interests of your business to change it.